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Gold: A Timeless Guardian of Wealth

Gold shines not only with its timeless luster but also serves as a reliable guardian of wealth. For centuries, it has been a symbol of wealth and stability, and in today's volatile economic climate, gold repeatedly asserts its role as a trustworthy store of value. In times when paper money loses purchasing power due to inflation and currency fluctuations, gold shows its true strength. Let's embark on a fascinating journey through time and economics to understand how this precious metal has maintained its position. We will focus on two captivating examples: the very first iPhone and the rather mundane loaf of bread.



Back to 2007: The world was about to experience a technological revolution when Steve Jobs unveiled the very first iPhone. This technological marvel, a status symbol in itself, was priced at $499 – a hefty price for a mobile phone at that time. With an average gold price of $650 per ounce, one would have had to put about 23.88 grams of the shiny metal on the table to afford the coveted device. The world of communication would never be the same.


Fast forward to 2024: The iPhone has gone through numerous evolutions, and we now stand before the iPhone 15 Pro, which, with its advanced design and state-of-the-art technologies, goes over the counter for around $999. But look at it through the golden lens: It would only cost you about 15.93 grams of gold today. This is irrefutable proof of gold's value retention, because as technology advances and prices rise, gold retains its value or even becomes more valuable.


Let's not forget the little things in life, like a loaf of bread. In 2007, when a loaf still cost $2.50, you would have had to spend about 0.12 grams of gold, converted into gold. Now, in 2024, despite the fact that the baker now charges $3.50 for the same loaf, that amount of gold, converted to today's value, would fall to just 0.06 grams. Here, too, we see that gold offers much better protection against inflation than simply holding onto cash.


These two examples of the iconic iPhone and the humble loaf of bread tell a story of consistently and reliably stable gold value. It highlights the fact that as our society changes and experiences technological breakthroughs and economic shifts, gold remains a constant. This reminds us that some things – despite the change around us – retain their value, or even increase it.


For those looking for a safe haven for their wealth, gold offers a solution proven over centuries. It is a physical, tangible investment, not susceptible to the same risks as digital currencies or other speculative assets. Its historical stability makes gold an attractive investment opportunity, especially in uncertain times.


Start protecting your wealth and save in gold, with a gold savings account from Meine Schatzkammer.

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